Ester Elenora is a women’s fashion concept established in 2009. The dream is to create a brand that focus on everyday high quality fashion essentials, clothing for fashion conscious consumers that require easy and wearable but still fashionable designs.

The Ester Elenora brand respects the fact of feminine consumer versatility, and does not target one age – or any other specific group. The focus lies on tops and dresses, each season adding a little luxury surprise. This has been one of the success criteria’s for the fast and big market recognition the Ester Elenora collections have received, from the very beginning.

We strive to deliver the best quality at the best prices within the thinking of social responsibility. We inspire women to become goddesses in their everyday life by focusing on the feminine shapes and continuously developing the simple, yet diverse way of wearing these styles. 

Ester Elenora is a brand for that girl who doesn't follow trends, she makes them. 


Caroline Carlsén founded Ester Elenora in 2009 with an ambition to build a sophisticated female clothing label with a sensual expression and an international appeal. At the age of 25 Caroline Carlsén decided to establish Ester Elenora.

Despite Caroline Carlsén is only 28 years, her Swedish background has given her a strength and an ability to dare to take decisions, even when she doesn’t know the outcome. Caroline Carlsén manages to do things her own way and to defy current standards. This approach has resulted in a successful clothing label and today, three years later Ester Elenora is a well established brand on the market.


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